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Dealer Principal

Parts Factor

job profile: Dealer Principal

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General Managers or Dealer Principals are responsible for ensuring the efficient running of the whole organisation. They may be involved with planning, and motivating and co-ordinating the company’s management through leadership.

Duties of a general manager or dealer principal may include:

  • Completing evaluation performance reviews and developing short and long term goals with each department manager
  • Developing and maintaining business plans annually to enhance the company’s performance
  • Creating and maintaining good working relationships with lending institutes and manufacturer personnel
  • Overseeing cost effective advertising programmes and merchandising strategies for the dealership
  • Focusing on customer complaints that department managers are unable to rectify and taking the necessary action to resolve these complaints
  • Maintaining an enthusiastic outlook to build positive employee attitudes and morale within the dealership
  • Coordinating regular meetings with the managers of each department to ensure their profitability and efficiency
  • Effectively communicating with the office manager on a weekly basis to review forecasts and consistency in performance
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As a dealer principal you will need to demonstrate:

  • Strong leadership skills
  • Excellent organisational skills
  • The ability to understand profit and loss statements
  • The ability to manage large teams and co-ordinate the smooth running of a business
  • Excellent customer service skills
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Employers may expect you to be qualified in management at a strategic level. For more information about management courses at levels 5, 6 or 7. 

Some previous experience in vehicle sales would be advantageous and a good starting point for this career. If you have been working in the industry you may be able to progress to the level of general manager/dealer principal with sufficient training.

You may also want to complete your Automotive Management Accreditation, for more information on this please see the IMI Website.

 

Qualifications

 

IMI Awards

Level 4 Certficate in Automotive Management (QCF)

 

Institute of Chartered Management

Level 4 Qualification in Management and Leadership (QCF)

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Please note: These figures are meant as a guide only and may vary from employer to employer and may be dependent on the geographical area.

Most office based staff work on average 37 hours per week, usually Monday to Friday but, depending on your employer, this could include some Saturday work. You will be mainly office based and will be expected to attend regular meetings with team members and external customers in the UK and abroad.

Salary:

  • You may expect to earn between £40,000 - £100,000

You may also be eligible for holiday entitlement, company pension and private healthcare schemes.

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Dealer Principals would normally progress into this role after around 2 years experience of dealership sales and at least 5 years experience in a supervisory position.  Some previous experience in vehicle sales would be advantageous and a good starting point for this career.

 

Progression form:

  • Dealership Sales

Experience in:

  • 3 years experience of dealership sales
  • Minimum 5 years experience in a supervisory role
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