Parts Factor

Marketing plays an important role in almost every industry. Marketing managers for the automotive industry will focus on ensuring that the customers’ needs are met whilst maximising the profits of the organisation. The duties of a marketing manager can vary depending on the place of work, but they will commonly include:

• Monitoring and analysing market trends
• Studying competitors’ products and services
• Exploring ways of improving existing products and services
• Focussing on increasing profitability by preparing and managing marketing plans and budgets
• Presenting findings and suggestions to company directors or other senior managers
• Supporting and managing the marketing team
• Attending trade shows, conferences and sales meetings

Marketing is a multi-disciplinary profession that is likely to include aspects of direct marketing, research, public relations, branding and communications. It involves working alongside a wide range of people within the marketing team, in addition to supporting other teams within the dealership.

As a marketing manager you will need to demonstrate:

• A wide knowledge of marketing techniques and concepts
• Excellent communication skills
• The ability to work well under pressure
• Good organisational skills
• The ability to work within a budget
• Good team working with a range of different people
• An understanding of business awareness
• The ability to be pro-active and to motivate a team

There are courses available to help with the skills required and for more information about courses on marketing.

You may also want to complete your IMI Automotive Management Accreditation, for more information on this please see the IMI Website.

For more information about careers in marketing please click here

Qualifications

LCCI Examinations Board

Their Marketing, Public Relations, Contact Centre Skills and Business Administration qualifications offer a broad and interesting range of career opportunities.

Please note: These figures are meant as a guide only and may vary from employer to employer and may be dependent on the geographical area.

Most marketing managers will work a 37 hour week, but you may be required to work additional hours to meet targets and deadlines during busy periods. You will find yourself mainly office based, attending meetings when required. Some travel may be necessary, especially if the company you work for is international.

Salary:

• Marketing managers who are new to role may expect between £25,000-£30,000
• Experienced marketing managers may expect between £30,000 - £35,000
• If you become a senor marketing manager you could be earning up to £40,000 or more

Additional benefits may include car allowance, private health care, company pension schemes, and some companies may offer bonuses linked to performance. There may be opportunities for shift and overtime pay depending on your employer

Marketing managers quite often progress into this role from similar roles in other industries, such as sales advisory positions. Employers may look for a track record in marketing, and for evidence of successful campaigns.

Progression from:

• Sales Advisory position

Experience in:

• Track record in marketing
• Successful campaigns

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