Marketing plays an important role in almost every industry. Marketing managers for the automotive industry will focus on ensuring that the customers’ needs are met whilst maximising the profits of the organisation. The duties of a marketing manager can vary depending on the place of work, but they will commonly include:
Marketing is a multi-disciplinary profession that is likely to include aspects of direct marketing, research, public relations, branding and communications. It involves working alongside a wide range of people within the marketing team, in addition to supporting other teams within the dealership.
As a marketing manager you will need to demonstrate:
There are courses available to help with the skills required and for more information about courses on marketing.
You may also want to complete your IMI Automotive Management Accreditation, for more information on this please see the IMI Website.
For more information about careers in marketing please click here
Please note: These figures are meant as a guide only and may vary from employer to employer and may be dependent on the geographical area.
Most marketing managers will work a 37 hour week, but you may be required to work additional hours to meet targets and deadlines during busy periods. You will find yourself mainly office based, attending meetings when required. Some travel may be necessary, especially if the company you work for is international.
Salary:
Additional benefits may include car allowance, private health care, company pension schemes, and some companies may offer bonuses linked to performance. There may be opportunities for shift and overtime pay depending on your employer
Marketing managers quite often progress into this role from similar roles in other industries, such as sales advisory positions. Employers may look for a track record in marketing, and for evidence of successful campaigns.
Progression from:
Experience in: