Motorcycle Dealership

Vehicle sales managers are responsible for organising a team of sales people and devising strategies for the team to use to maximise sales and customer loyalty. Duties may vary from employer to employer but they will commonly include:

• Recruiting and training a team of sales representatives
• Devising a marketing plan and setting sales targets for the team
• Monitoring the work of the team and encouraging them to meet their set targets
• Advising the team on any problems identified and keeping them motivated
• Setting up incentives and bonus schemes
• Compiling and analysing sales figures
• Collecting customer feedback and compiling market research information
• Organising sales conferences to introduce new products to the sales advisor

As a sales manager you will need to demonstrate:

• Excellent communication skills both written and verbal
• Good organisational skills
• The ability to work calmly under pressure and prioritise workloads
• The ability to lead a team
• Enthusiasm, ambition and self-motivation
• A good understanding of accounts and report writing

You will need to have leadership and management skills. Employers will usually expect you to be qualified to a level 3 or above for this role, ideally in automotive sales, although employers may accept a generic sales background.

There are ranges of qualifications available that employers may look for and these may include vehicle sales qualifications such as NVQs, VRQs or diplomas. Employers may also look for management and leadership qualifications; for more information on management qualifications. 

You may also want to complete your Automotive Management Accreditation, for more information on this please see the IMI Website.

Qualifications

IMI Awards

Level 4 Certificate in Automotive Management (QCF)

Institute of Chartered Management

Level 4 Qualification in Management and Leadership (QCF)

Please note: These figures are meant as a guide only and may vary from employer to employer and may be dependent on the geographical area.

Vehicle sales managers will usually work around 40 hours per week, which will include some evening and weekend work to cover the busiest trading times. You will be largely office based and you may have to go out into the forecourt or showroom to deal with clients.

Salary:

• Sales managers can expect to earn £35,000 and more

You are likely to receive commission on vehicles sold and bonuses upon meeting department targets. You may also receive a company car. There may be opportunities for shift and overtime pay depending on your employer. You may also be eligible for holiday entitlement, company pension and private healthcare schemes. 

Sales managers would normally progress into this role from a sales advisor background or with experience in other sales and retail related jobs.

Progression from:

• Sales Advisor

Experience in:              

• Leadership and management skills
• Level 3 Automotive Sales

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